Thursday, April 5, 2012
Amazon Goes Bilingual In The U.S. Kindle Store With Launch Of Spanish Tienda Kindle
Amazon has been making some big strides in extending its footprint outside of the U.S. with its Kindle e-readers and Kindle bookstore, but today it took a step to improve how it caters to Spanish speakers closer to home, with the launch of a new section of its U.S. Kindle store dedicated to books in Spanish. Called "eBooks Kindle en Espa�ol," Amazon says the store features 30,000 e-books in Spanish along with a whole new level of customer support aimed at Spanish-speaking users, including help pages as well as phone and email customer support in the language. The move represents how Amazon is looking to take its Kindle offerings beyond the first tier of early adopters that have bought the product to date. It also underscores how companies like Amazon are trying to capitalize on the rise of e-readers and e-books. Research out today from Pew shows that at the moment only about 21 percent of adults in the U.S. have read an e-book in the last year. That number appears to be on the rise, going up by three percent just between December 2011 and February 2012.