To businesses, which only need one website address, new domain names are often a tax they must pay to protect their brand. It’s as if someone printed an alternate copy of the White Pages and asked companies to buy a listing before it was sold to someone else.The company behind this is asking people to pre-register "for free," but (tellingly) does not share how much the .nyc domains will actually cost once registration opens for real. So while NYC officials can pretend that they've "found" money here, the reality is that they're creating a totally wasteful business tax and a true nuisance for NYC businesses.
In this case, a New York City company like Bloomberg would have to buy Bloomberg.nyc or face having to buy it back at a higher price. Other iconic New York City brands will likely watch nervously to see what becomes names like of “gossipgirl.nyc” or “magnoliabakery.nyc”
Permalink | Comments | Email This Story